SNYDER STRATEGIES

As we head into 2026, advocacy that works is built on clarity, not constant urgency. The most effective nonprofits are focused, intentional, and clear about what actually moves policy.

Some nonprofits are diving into advocacy without understanding the basics -- and it shows. A recent national action alert urged everyone to call random senators with zero targeting or constituent connection. Hill staffers don’t need another day of explaining Civics 101. If you want to advocate effectively, precision matters.

Nonprofit leaders know the chaos never stops—new crises, new policies, new fires to put out. When I led the Iowa Nonprofit Alliance through a whirlwind of executive orders in early 2025, I learned how to pivot fast without losing focus. Here’s how to stay grounded, move quickly, and lead with clarity when everything around you is shifting.