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With a dependable, consistent base of advocates, your organization can win at state capitols, in the halls of Congress, and beyond.
Advocacy Strategy Session
BASE PACKAGE: $2,000
During a 90 minute strategy session, I will lead your team through a discussion that will uncover how to develop your members into advocates you can count on. Your team will learn how to better leverage your members’ expertise and strengths with steps you can implement immediately.
Includes a memo of findings and recommendations that you can share with the leaders of your organization.
Advocacy Communications Audit
BASE PACKAGE: $2,000
During a 90-minute strategy session, I will lead your team through an analysis of your advocacy communications to uncover how you can lead your members to take action. Your team will learn how to better leverage your organization’s communication channels, with steps you can implement immediately.
Includes a memo of findings and recommendations that you can share with the leaders of your organization.
Turn Advocacy Ambition Into Action
You know engaging your members in advocacy is critical—but figuring out how to do it effectively? That’s where we come in. At Snyder Strategies, we don’t just help you build an advocacy program—we help you unlock your organization’s full power to:
✅ Pass good policy that drives real change
✅ Block harmful legislation that threatens your mission
✅ Grow your influence inside and outside the Capitol
With expertise, strategy, and a whole lot of enthusiasm, we’ll guide you toward a clear, actionable roadmap—so you can rally your members, amplify your impact, and win the fights that matter most.
Ready to move from intention to influence? Let’s get started.
Advocacy Roadmap
ORGANIZATIONS THAT EMBRACE THE NEW REALITIES OF ADVOCACY WILL PASS THEIR POLICY PRIORITIES - AND GROW THEIR POLITICAL POWER BEYOND THE CAPITOL CORRIDORS.
Research advocacy systems
Identify data and metrics needed to create and evaluate advocacy goals, plus suggestions on how to share this data to communicate your successes and opportunities with your stakeholders, grantees, donors, and supporters
Identify internal opportunities and barriers
Better understand how your key stakeholders and members view advocacy; identify barriers to engagement; provide recommendations on how to overcome them
Determine compelling messages and tactics
Tactics & messages should appeal to your diverse, target audiences
Recommend programs that leverage your advocacy champions
Review opportunities to engage advocacy champions further and grow their enthusiasm
Analyze external opportunities and barriers
Summarize research on successful advocacy models; identify how to leverage your resources and strengths
Deliver a multi-year plan and timeline
Outline advocacy goals and benchmarks, tactics to meet those goals, and recommendations on how to communicate these goals
Do Advocacy Differently
Do Advocacy Differently
Like other sectors, the advocacy sector is changing rapidly.
Many organizations are stuck doing advocacy the old way, when there is a new reality.
These days, campaigns that put people at the center of their advocacy campaigns WIN.
Organizations need to leave behind centering:
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Lobbyists
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The old way of doing things
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The good old boys club
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Egos
Many people scoff (or can't imagine) doing advocacy differently - with putting people at the center of their campaigns.
How many times have you heard?
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Our advocacy staff needs to be based in DC
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Our lobbyist runs our advocacy program
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We play the inside game in DC, we don’t need a grassroots strategy
Vu Lee, the world-renowned nonprofit disrupter and brainchild of NonprofitAF, challenges us to rethink our systems and structures, yet for some reason, we have exempted our public policy programs.
If you are interested in helping create a people-centered advocacy sector, you are invited to join the Do Advocacy Differently Slack channel.