Advocacy Roadmap

Research advocacy systems

identify data and metrics needed to create and evaluate advocacy goals, plus suggestions on how to share this data to communicate your successes and opportunities with your stakeholders, grantees, donors, and supporters

Identify internal opportunities and barriers

Better understand how your key stakeholders and members view advocacy; identify barriers to engagement; provide recommendations on how to overcome them 

Determine compelling messages and tactics

Tactics & messages should appeal to your diverse, target audiences

Recommend programs that leverage your advocacy champions

Review opportunities to engage advocacy champions further and grow their enthusiasm

Analyze external opportunities and barriers

Summarize research on successful advocacy models; identify how to leverage your resources and strengths

Deliver a multi-year plan and timeline

Outline advocacy goals and benchmarks, tactics to meet those goals, and recommendations on how to communicate these goals