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Advocacy in Action

Are you struggling to engage your members in your advocacy efforts? Do you wonder what more you need to do to demonstrate your organization’s power - and pass your legislative priorities? Sometimes it takes an outside perspective to see the forest through the trees - and a map to get you to your destination.

Case Studies



How can an agency focused on advocacy for California’s most vulnerable children and families convince state legislators to boost the impact of a federally-funded program by committing state resources?

Head Start California retained Snyder Strategies to develop and implement grasstops and grassroots advocacy strategies to use in its advocacy efforts. We created an advocacy communications plan to engage Head Start California’s statewide network of grantees and more than 150 agencies that provide services to over 100,000 children and their families at more than 2,000 sites across California.

Head Start California



How can a faith-based organization focused on eliminating injustice, bigotry and racism, and dedicated to working for human rights and equality, better engage its members and grow its congregation?


Snyder Strategies conducted an audit of LBUCC’s communications channels and target audiences and provided recommendations on how to improve and expand them. This included comprehensive branding, communications, and marketing strategies designed to promote the mission and vision of the organization and increase interaction between LBUCC and the greater Loomis Basin area.

Loomis Basin UCC




How can an association of health care centers empower their providers and patients to think of themselves as advocates, not just employees and consumers?


Snyder Strategies immediately recognized the untapped advocacy potential of CPCA member centers’ providers and patients—but releasing this potential energy effectively would require careful planning, a clear focus on results, and a commitment from leaders at both CPCA and its many member organizations. 

To develop the plan, Snyder Strategies examined external opportunities and barriers; conducted research on similar successful association models; assessed internal opportunities and barriers; conducted interviews with key internal stakeholders; identified barriers to engagement, and provided recommendations on how to overcome them.

California+ Advocates



THE BURNING QUESTION: How can a small, regional affinity group, with limited resources and a narrow core audience, increase its reputation, upgrade its standing in the regional discussion, and become a leader in the greater community?

THE SNYDER STRATEGY: When Bethany Snyder, the founder of Snyder Strategies, moved to the Sacramento area with her family, she sought out queer social groups to meet other LGBTQ families and kids. She found a small, inactive group on Facebook and reached out to the leader to see if they wanted help.

Sacramenta Area Rainbow Families
Pride Parade
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