SNYDER STRATEGIES

You can give your members all the advocacy training in the world, but if your organization isn’t providing clear direction, people will hesitate. Not because they don’t care, but because they’re being left to figure it out on their own. People power doesn’t activate itself. It has to be invited, directed, and supported.

Do protests create change? Sometimes, but not by themselves. This post looks at what protests are actually good at, where advocacy picks up the work, and how nonprofits can build real pathways from moments of resistance to durable policy change.

About 90% of the time, when I ask organizations how they engage their grassroots, the answer is, “We have a lobby day.” That answer tells me a lot. Lobby days matter, but they cannot carry your entire advocacy strategy. Here’s how to turn one day at the capitol into something that actually builds momentum.