SNYDER STRATEGIES

Not sure where your nonprofit stands on its advocacy journey? This quick quiz helps you identify your strengths, uncover your advocacy superpower, and get practical tools to build power and influence—no policy degree required.

Even the smallest nonprofits have big advocacy potential. By leaning into their advocacy superpowers—expertise, local data, stories, and mobilized supporters—and bringing those strengths to coalitions, small organizations can punch above their weight and shape policy in powerful ways.

Many nonprofits assume policy staff can handle advocacy—but policy and advocacy require different skills. Policy experts often get stuck in jargon and details that don’t inspire action. To bridge the gap, organizations must translate policy into plain language, engage staff and board, and frame messages differently for lawmakers and advocates. This blog shares practical tips to turn policy expertise into people power.