The Message Isn’t For Me. And That’s the Point.
- 23 minutes ago
- 1 min read
Sometimes you read a message and think, “this doesn’t land for me at all.”
And the instinct is to critique it, rewrite it, or dismiss it altogether.
But that reaction can miss the point. Not every message is supposed to resonate with you.
In advocacy work especially, the goal isn’t broad appeal. It’s precision. It’s reaching the specific audience who needs to hear it, in a way that actually moves them.
When we default to judging messages based on our own reaction, we risk pulling strategies off track and watering down what could have been effective. And missing the bigger point.
The better question is: who is this for, and is it doing what it needs to do for that audience?
If you, like me, have had this reaction, read my latest post and let me know if this shifts something in you.
Ready to Build What’s Missing?
If this feels familiar, it’s because I see it all the time in advocacy work. Organizations are showing up, but there’s a disconnect between the message they’re putting out and the strategy and structure behind it. This is where I focus my work.
→ Start with the Advocacy Roadmap Readiness Guide
→ Book a Discovery Call
→ Get the Advocacy with a Side of Sass newsletter
