About 90% of the time, when I ask organizations how they engage their grassroots, the answer is, “We have a lobby day.” That answer tells me a lot. Lobby days matter, but they cannot carry your entire advocacy strategy. Here’s how to turn one day at the capitol into something that actually builds momentum.

As we head into 2026, advocacy that works is built on clarity, not constant urgency. The most effective nonprofits are focused, intentional, and clear about what actually moves policy.

Lobbyists are gearing up for session—but that doesn’t mean your advocacy work is on autopilot. A lobbyist is a partner, not the whole plan. This post pulls together my best advice on how nonprofits can work with lobbyists more strategically and build real influence.