Most of my clients come to me feeling completely inundated with advocacy ideas. They know they need to take action, but they’re not sure where to start. There are so many ways to structure an advocacy plan or campaign that the sheer number of options can be paralyzing. You might have a passionate team, committed supporters, and big goals, but without a clear strategy, it’s easy to feel stuck.
That’s where an Advocacy Roadmap comes in—a tool that helps you cut through the chaos and build a clear, strategic path forward, using what your organization does best.
What Is an Advocacy Roadmap?
Think of an Advocacy Roadmap as your organization’s GPS for change. It’s a high-level strategic plan that outlines your advocacy goals, the steps to achieve them, and how you’ll measure success. It’s not a detailed task list, but rather a big-picture guide that keeps your team aligned, focused, and moving in the right direction.
Why Your Organization Needs One
If you’ve ever felt like your advocacy efforts are all over the place, an Advocacy Roadmap can bring clarity and structure to your work. Here’s why it’s a game-changer:
Strategic Alignment: It ensures your advocacy work aligns with your organization’s mission and long-term goals, so you’re not just reacting to the latest crisis but working toward meaningful, sustained change.
Better Use of Resources: With clear priorities and key actions identified, you can make smarter decisions about where to invest your time, money, and energy.
Clearer Communication: A roadmap helps get everyone on the same page—your team, your board, your partners, and even your funders—so there’s no confusion about what you’re trying to achieve and how you plan to get there.
Measurable Progress: With set milestones and success metrics, you’ll know if you’re on track or if you need to adjust your strategy.
Strengths-Based Approach: We help you build on what your organization is already good at. Instead of focusing on deficits, we highlight your strengths and only address weaknesses that are critical to your success. This ensures your advocacy efforts are rooted in what makes your organization unique and powerful.
How Snyder Strategies Can Help You Build Your Roadmap
You don’t have to figure this all out on your own. At Snyder Strategies, we help organizations cut through the noise and create customized Advocacy Roadmaps that work for them. Our process is hands-on and collaborative, designed to meet your organization where you are and help you build a strategy that makes sense.
Here’s what that looks like:
Strategic Consultation: We start with a deep dive into your advocacy goals, your audience, and what’s working (or not) right now. This helps us get clarity on what you really need to focus on.
Customized Training: We offer training sessions to help your team and supporters develop the skills they need to be effective advocates.
Comprehensive Planning: We pull everything together into a clear, actionable Advocacy Roadmap, outlining key targets, messaging, and timelines.
Ongoing Support: Advocacy isn’t a “set it and forget it” kind of thing. And, if you want, we can stick around to help you adjust and refine your strategy as things evolve.
Let’s Get You on the Right Path
Advocacy work can feel overwhelming, but with the right roadmap, it becomes a whole lot more manageable. If you’re ready to stop spinning your wheels and start making real progress, let’s talk. At Snyder Strategies, we’re here to help you build a roadmap that turns your advocacy vision into action—without the stress.
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