Top 5 Advocacy Power Moves for (the rest of) 2025

Back in January, I shared the five big advocacy trends to watch in 2025. And guess what? It’s already time for a mid-year upgrade. Because if you’re still trying to use January’s playbook in April, you might be missing the moment. The landscape is shifting fast — and effective advocacy means staying nimble, bold, and a little bit scrappy. So, consider this your power-up: five advocacy moves that pack a punch and will keep your mission in motion for the rest of 2025.

1. Discover and Harness Your Advocacy Superpower

Every organization has a unique advantage. Maybe you’re masterful storytellers. Maybe you have compelling, untapped data. Maybe you have a super-engaged base that just needs a spark to ignite. Whatever it is, name it and use it. Your advocacy superpower is what makes you memorable in a crowded policy space — don’t waste it trying to imitate someone else.

🔗 Read more: The 4 Nonprofit Advocacy Superpowers, Every organization has a unique advocacy superpower — the key is knowing how to spot it and use it strategically. Discover how to pinpoint your most valuable asset and capitalize on it for optimal policy impact.

2. Reframe Advocacy as Mission Work

Still treating advocacy like a side hustle? Stop. It’s not extra. It is the work. Whether you’re fighting for more funding, pushing for policy change, or protecting hard-won progress, advocacy is what makes your mission sustainable and scalable. Your board, your staff, and your supporters need to see it that way, too.

💡 Service: The Advocacy Roadmap helps you embed advocacy into your organization’s DNA — aligning it with your mission, clarifying your goals, and building a clear, strategic plan to make real impact.

3. Build Relationships Before You Need Them

Advocacy is relational, not transactional. Don’t wait until your bill drops or a crisis hits to start showing up. Build authentic connections with legislators, community partners, coalitions, and journalists now. These relationships are your scaffolding — they’ll hold you up when it counts.

🔗 Training: “Advocacy 101: How Nonprofits Can Grow Their Influence and Power” breaks down the basics of nonprofit advocacy, shows you how to tap into your community’s power, and gives you the tools to start making real policy change — starting with a legislator research worksheet you can use right away.

4. Turn Your Email List into an Advocacy Engine

That list you built for fundraising? It’s also your grassroots firepower. Stop sending passive newsletters and start activating your people. Segment your list. Give them bite-sized, doable actions. Make them feel like insiders. And if you're only using email for end-of-year asks, you’re leaving major advocacy potential on the table.

💡 Service: The Advocacy Communications Audit helps you unlock the full power of your email list. Through a strategy session and detailed memo of findings, Snyder Strategies will analyze your advocacy communications and deliver actionable steps to turn passive subscribers into active change-makers.

5. Pair Data with Real Stories

Numbers matter, but stories move people. The most persuasive advocacy blends head and heart: the stat that makes you stop, paired with the story that makes you care. If you can show both the scale and the stakes, you’re going to win more hearts, minds, and policy fights.

🧰 Training: Our "Spill the T: Storytelling as a Powerful Advocacy Tool" workshop is all about helping you find and tell the real stories that move hearts, change minds, and make your advocacy efforts hit harder — and you’ll walk away with one ready to share.

These aren’t just nice-to-haves — they’re power moves. In a year when the stakes are high and the nonsense is higher, your advocacy strategy has to be mission-driven, audience-ready, and built for impact.

At Snyder Strategies, I help nonprofits like yours cut through the noise, raise their visibility, and win real change. If you're ready to level up — with smarter messaging, bolder strategy, and the kind of support that doesn’t flinch when things get messy — let’s talk.

Because business as usual won’t cut it. But powerful, unapologetic advocacy? That just might.

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