Back in January, I shared the five big advocacy trends to watch  in 2025. And guess what? It’s already time for a mid-year upgrade. Because if you’re still trying to use January’s playbook in April, you might be missing the moment. The landscape is shifting fast — and effective advocacy means staying nimble, bold, and a little bit scrappy. So, consider this your power-up: five advocacy moves that pack a punch and will keep your mission in motion for the rest of 2025. 1. Discover and Harness Your Advocacy Superpower Every organization has a unique advantage. Maybe you’re masterful storytellers. Maybe you have compelling, untapped data. Maybe you have a super-engaged base that just needs a spark to ignite. Whatever it is, name it and use it. Your advocacy superpower is what makes you memorable in a crowded policy space — don’t waste it trying to imitate someone else. 🔗 Read more: The 4 Nonprofit Advocacy Superpowers , Every organization has a unique advocacy superpower — the key is knowing how to spot it and use it strategically. Discover how to pinpoint your most valuable asset and capitalize on it for optimal policy impact. 2. Reframe Advocacy as Mission Work Still treating advocacy like a side hustle? Stop. It’s not extra. It is  the work. Whether you’re fighting for more funding, pushing for policy change, or protecting hard-won progress, advocacy is what makes your mission sustainable and scalable. Your board, your staff, and your supporters need to see it that way, too. 💡 Service: The   Advocacy Roadmap  helps you embed advocacy into your organization’s DNA — aligning it with your mission, clarifying your goals, and building a clear, strategic plan to make real impact. 3. Build Relationships Before You Need Them Advocacy is relational, not transactional. Don’t wait until your bill drops or a crisis hits to start showing up. Build authentic connections with legislators, community partners, coalitions, and journalists now . These relationships are your scaffolding — they’ll hold you up when it counts. 🔗 Training : “Advocacy 101: How Nonprofits Can Grow Their Influence and Power” breaks down the basics of nonprofit advocacy, shows you how to tap into your community’s power, and gives you the tools to start making real policy change — starting with a legislator research worksheet you can use right away. 4. Turn Your Email List into an Advocacy Engine That list you built for fundraising? It’s also your grassroots firepower. Stop sending passive newsletters and start activating your people. Segment your list. Give them bite-sized, doable actions. Make them feel like insiders. And if you're only using email for end-of-year asks, you’re leaving major advocacy potential on the table. 💡 Service : The Advocacy Communications Audit helps you unlock the full power of your email list. Through a strategy session and detailed memo of findings, Snyder Strategies will analyze your advocacy communications and deliver actionable steps to turn passive subscribers into active change-makers. 5. Pair Data with Real Stories Numbers matter, but stories move people. The most persuasive advocacy blends head and heart: the stat that makes you stop, paired with the story that makes you care. If you can show both the scale and  the stakes, you’re going to win more hearts, minds, and policy fights. 🧰 Training : Our "Spill the T: Storytelling as a Powerful Advocacy Tool" workshop is all about helping you find and tell the real stories that move hearts, change minds, and make your advocacy efforts hit harder — and you’ll walk away with one ready to share. These aren’t just nice-to-haves — they’re power moves. In a year when the stakes are high and the nonsense is higher, your advocacy strategy has to be mission-driven, audience-ready, and built for impact. At Snyder Strategies, I help nonprofits like yours cut through the noise, raise their visibility, and win real change. If you're ready to level up — with smarter messaging, bolder strategy, and the kind of support that doesn’t flinch when things get messy — let’s talk. Because business as usual won’t cut it. But powerful, unapologetic advocacy? That just might. Want more smart, actionable advocacy insights like this?  Join my email list for strategies that help your nonprofit build power, influence policy, and actually get things done. No fluff—just tools, tips, and a little tough love.  👉 Sign up here  to stay in the loop.

June is here, and that means the rainbow logos are rolling out. But in 2025, we need to talk about what Pride isn’t —because queer folks, especially our trans siblings are under siege. Again. This isn’t just a celebration. It’s a crisis. This year alone, over 800 anti-LGBTQ+ bills  have been introduced across the country—most aimed at trans and nonbinary youth, healthcare bans, speech restrictions, and legal protections. In Iowa, we suffered one of our greatest political losses in years: the removal of gender identity from the state’s civil rights code . It’s devastating—and it’s a signal of what’s to come if people with power and privilege stay silent. And yet, every June, businesses and organizations drape themselves in rainbows while staying silent or absent the rest of the year. This is called performative allyship  (also known as “rainbow-washing”). It’s not just lazy—it’s dangerous. So before you throw on that rainbow tee or snap a selfie at Pride fest, ask yourself: Are you showing up in ways that matter? What Not to Do This Pride Month For Businesses Rainbow merch is not a strategy. If you didn’t speak up during legislative attacks, if you haven’t supported LGBTQ+ employees, or if you only show up in June—it’s time to change course. Do this instead: Join or create an LGBTQ business coalition in your community. Publicly oppose anti-LGBTQ+ legislation—not just when it's convenient. Audit your policies and workplace culture. Fund local queer-led groups doing year-round work in hostile environments. For Organizations Don’t just call your local LGBTQ+ nonprofit asking for a speaker or a Pride Month tabling opportunity. They’re already doing triple-duty—running community events, managing volunteers, and holding the line against dangerous policies. If you haven’t supported them before June, don’t add to their burden. Do this instead: Reach out in July and ask, “How can we build something real together?” Use your June programming to educate the public about the threats facing queer people. Leverage your organization’s power to spotlight LGBTQ+ stories year-round. For Individuals Yes, Pride is joyful. But it’s rooted in protest. Before you change your profile pic or stock up on rainbow gear, reflect: Have you shown up for your queer and trans friends this year? Ask yourself: Did I check in on my LGBTQ+ friends and family, especially those in hostile states? Did I speak out or contact lawmakers about anti-LGBTQ+ legislation? Did I donate to local and state-based queer orgs doing the real work? If not—don’t just show up at Pride. Step up. What You Can Do Right Now Donate to LGBTQ+ organizations—especially those on the frontlines in states like Iowa. Here are a few I personally support: Family Equality  – The only national org solely focused on LGBTQ+ families. One Iowa Action  – We stopped more than 40 anti-LGBTQ+ bills this session. But we lost gender identity protections. Help us elect pro-equality lawmakers in November. Iowa Trans Mutual Aid Fund   – Providing small, life-saving grants to Iowans seeking gender-affirming care. Their support is critical in the wake of Iowa’s care ban. Pride is not a vibe. It’s a responsibility. It’s a commitment to fight, to care, and to act—even when there aren’t rainbows everywhere. Let’s make this June more than just colorful. Let’s make it count. Want more smart, actionable advocacy insights like this?  Join my email list for strategies that help your nonprofit build power, influence policy, and actually get things done. No fluff—just tools, tips, and a little tough love.  👉 Sign up here  to stay in the loop.

Remember that blog post I wrote— "Don’t Go It Alone: Why Engaging Your Allies Is Critical to Advocacy Success" ? Well, consider this the real-world sequel. An organization I watched closely did exactly what I warned against: they went it alone. They hired a lobbyist, shut the door behind them, and assumed that was enough. Spoiler: it wasn’t. Here’s the thing—they had a compelling mission, real community impact, and important policy goals. But instead of bringing their allies along, activating their network, or showing legislators their broad base of support, they relied solely on their lobbyist to make the case. No coordinated messaging. No grassroots push. No visible movement behind the scenes. And lawmakers noticed. Or rather, they didn’t. The absence of visible, vocal support made it easy for decision-makers to assume this issue just wasn’t urgent. And without public pressure, sector backing, or constituent voices, the effort stalled. Don’t get me wrong—lobbyists are valuable. A good one can open doors, translate policy jargon, and help you navigate complicated systems. But a lobbyist is not a strategy. They’re a tactic. One part of a much bigger whole. When nonprofits sideline their most powerful assets—their people, partners, and public voice—they cut themselves off from their true source of power. Policy change doesn’t happen in a vacuum. It happens when lawmakers hear from trusted allies, when they see sector-wide alignment, and when they feel public accountability. And frankly, a lobbyist who doesn’t encourage you to engage your broader network? That’s a red flag. Your community is your power. Your coalition is your credibility. And your collective voice is what moves policy. So please—use lobbyists. But don’t hand them the keys and walk away. Advocacy only works when you bring your whole village. Lean on Snyder Strategies for Expert Support At Snyder Strategies, I help nonprofits build advocacy strategies that actually work—grounded in coalition power, community voice, and strategic policy engagement. Yes, I’ve worked with lobbyists (some great ones! and I was one!), and I also know the magic happens when your people show up, your allies speak out, and your mission is impossible to ignore. Whether you're starting from scratch or rethinking a stalled campaign, I can help you design a strategy that lifts your whole ecosystem— not just one hired gun. Let’s build something stronger, together. Want more smart, actionable advocacy insights like this? Join my email list for strategies that help your nonprofit build power, influence policy, and actually get things done. No fluff—just tools, tips, and a little tough love. 👉 Sign up here  to stay in the loop.

The Sector Is Under Pressure—and So Are Our Clients If you’re a nonprofit consultant—whether you focus on fundraising, governance, grant writing, finance, or strategic planning—you’re likely feeling the shift. The ground beneath our sector is shaking. Policy decisions and budget cuts are undermining the very infrastructure our clients depend on, and increasingly, nonprofits themselves are being dragged into political crossfire. It’s not just your clients who are impacted. It’s all of us. But here’s the good news: we’re not powerless. In fact, as consultants, we are uniquely positioned to fight back—not just by helping our clients adapt, but by pushing for systemic change ourselves. We See the Patterns Others Don’t Because of the work we do, we have a bird’s-eye view of the sector. We see patterns that individual organizations may miss. We notice when an entire stream of funding quietly disappears, or when boards in different cities start facing the same political pressure. We hear the anxiety in executive directors’ voices when they talk about staff burnout, donor hesitancy, and navigating increasingly hostile environments. We’re in a position to connect dots—and connect people. That makes us not just service providers, but stewards of the sector. Neutrality Isn’t an Option When the Sector Is Under Attack Many of us have been trained—or told—to be “neutral.” We’re supposed to stay out of politics and focus on deliverables. But silence in the face of sector-wide harm isn’t neutral. When nonprofits are under attack, when funding for essential services is slashed, when marginalized communities are being legislated out of public life, speaking up is not a political act—it’s a professional responsibility. You don’t have to be a lobbyist to make a difference. You can share what you’re seeing (while respecting confidentiality), amplify the voices of impacted clients, and use your platform to call attention to harmful trends. You can sign on to letters or join coalitions pushing for change. You can offer a discounted hour of strategy support to a scrappy, overburdened advocacy group. You can host a virtual roundtable to help clients share what’s working in a shifting landscape. Consultants Are a Critical Source of Connection and Calm Perhaps most importantly, you can remind your clients they’re not alone. When a nonprofit loses a key funder because of political pressure, or suddenly has to rethink its programming due to new legislation, they don’t just need a tactical response—they need community. They need expert guidance, and they need to be connected to others facing similar challenges. As consultants, we can help them find that support. We can say, “There’s a policy expert you should talk to,” or “Let me introduce you to someone who’s been navigating this, too.” We can be that calm, connected presence in the middle of the storm. The sector needs that. Right now, it needs us. We Are More Than Advisors—We’re Advocates, Too This is a moment for nonprofit consultants to reclaim our role not just as behind-the-scenes advisors, but as advocates for the entire nonprofit ecosystem. The decisions being made in legislative chambers and budget offices directly impact our work. It’s time we acted like it. We have influence. We have insights. And we have relationships. Let’s use them—not just to keep nonprofits afloat, but to demand better conditions for the sector as a whole. How Snyder Strategies Can Help At Snyder Strategies, we’re here to help you step into that role. Whether you’re looking for tools to help your clients navigate hostile policy environments, want to get more engaged in nonprofit advocacy yourself, or need a partner to help frame these challenges for funders and boards, we can help. Our work sits at the intersection of strategy, policy, and communication—because we believe that every consultant in this space deserves to feel confident and connected when the stakes are high. Let’s build a stronger sector together. Not just project by project—but powerfully, collectively, and unapologetically.

Losing a big policy campaign is tough. It can feel disheartening, frustrating, and even overwhelming. After investing so much time, energy, and passion, it’s natural to wonder: What now?  While a setback like this is difficult, it’s not the end of the fight. In fact, it’s an opportunity to regroup, learn, and strategize for what comes next. We’ve seen devastating policy losses before, and we’re seeing them now. Just last week, the Iowa Legislature and Governor removed gender identity  from Iowa’s Civil Rights Code—a cruel and unprecedented move. This marks the first time a state has stripped an entire protected class from its civil rights protections. This wasn’t just a policy loss; it was an attack on the fundamental rights of transgender Iowans, and its impact will be felt for years to come. Other movements have faced similar painful setbacks. Gun control advocates have fought for stricter regulations after mass shootings, only to see common-sense reforms stall in legislatures. Immigration advocates have battled against policies that tear families apart, such as harsh border restrictions or rollbacks of DACA protections . Those fighting for SNAP benefits  and other safety-net programs have seen eligibility cutbacks, leaving vulnerable families struggling to put food on the table. These moments hurt. But history has shown us that advocacy doesn’t stop after a loss. The movements that make lasting change keep going, even when the road gets harder. 1. Acknowledge the Loss and Thank Your People First and foremost, recognize the hard work that went into the campaign. Advocates, volunteers, donors, and community members dedicated their time and energy, and they deserve to hear that their efforts mattered. Even though the policy didn’t pass, the movement built along the way has value. Just as important, acknowledge and thank the lawmakers who stood with you . In a tough fight, it’s easy to focus on those who worked against you, but it’s critical to lift up those who voted the right way, spoke out, and stayed firm —even if they were in the minority. If they took a political risk to support your cause, let them know it was worth it. They’ll remember that support the next time this issue comes up. Send a message to your supporters acknowledging the loss, thanking them for their contributions, and reminding them that change doesn’t happen overnight. Assure them that this setback was not due to a lack of effort but rather part of a larger, ongoing fight for progress. 2. Give Your Team and Volunteers Time to Process A loss takes an emotional toll. Before jumping into the next steps, allow staff and key volunteers some time to process and recover. This could mean a few days of reflection, a team debrief where people can express their feelings, or simply encouraging self-care. Taking this time prevents burnout and ensures that people come back with renewed energy for what’s ahead. Taking this time prevents burnout and ensures that people come back with renewed energy for what’s ahead. 3. Evaluate What Worked—and What Didn’t (Even When Nothing Could Have Worked) Once emotions settle, it’s important to take a hard look at the campaign’s strengths and weaknesses. What messages resonated? Where did opposition gain traction? Did outreach efforts connect with key audiences? But sometimes, nothing would have changed the outcome . In Iowa, the numbers simply weren’t there. No amount of messaging, organizing, or last-minute lobbying would have prevented the removal of gender identity protections from the civil rights code. When an opposition majority is determined to pass or repeal something, sometimes the best campaign in the world still won’t be enough. That doesn’t mean the effort was wasted. Advocacy isn’t just about winning individual fights—it’s about building movements . The passion, stories, and energy from this campaign will carry into future fights, whether on the same issue or another. The relationships built and skills honed will matter down the road. This evaluation shouldn’t be about finger-pointing or dwelling on mistakes. Instead, it’s a way to learn and improve for the future. Document these insights, not just for your team but also to share with advocates in other states who might be working on similar issues. The movement is bigger than one campaign, and sharing lessons learned helps strengthen advocacy efforts nationwide. 4. Consider Next Steps: Legal, Enforcement, or Future Legislative Avenues Just because the policy didn’t pass or you didn't stop a harmful bill doesn’t mean the issue is over. Consider: Legal Avenues  – Are there legal challenges that can be pursued? For example, when states have passed anti-immigrant legislation, organizations have sued to block enforcement. In Iowa, civil rights advocates are already exploring legal options to fight the removal of gender identity protections. Enforcement Strategies  – If the policy involved an existing law, are there ways to ensure better enforcement? For instance, when federal protections for SNAP benefits were rolled back, state and local governments worked on alternative support programs. Future Legislative Efforts  – If this isn’t the right time or political landscape for your policy, when might it be? Gun reform advocates, for example, often build long-term strategies that prepare for future legislative windows when momentum shifts. Thinking strategically about next steps keeps the movement alive and focused. 5. Keep the Community Engaged One of the biggest risks after a policy loss is losing momentum and engagement. People who were deeply involved in the campaign might feel discouraged or unsure of what to do next. It’s essential to maintain communication and keep them engaged. Some examples include: Hosting community meetings or debriefs to discuss what’s next. Providing clear ways for people to stay involved in advocacy efforts. Highlighting small wins along the way to keep morale up. Shifting efforts to other related policy work to keep people connected to the broader mission. For example, in the wake of Iowa’s rollback of gender identity protections, LGBTQ+ organizations are focusing on mutual aid, legal advocacy, and building support for future legislative action. Similarly, when SNAP benefits have been cut, food security advocates have doubled down on local solutions like expanding food pantries and state-level policy changes. The community impacted by this policy still needs support, and keeping people engaged ensures that the movement doesn’t fade. 6. Look Ahead: The Fight Isn’t Over Every major policy victory is built on a history of setbacks, lessons learned, and resilience. The repeal of gender identity protections in Iowa is devastating, but it’s not permanent. Gun control advocates didn’t stop after the failure of federal background check legislation. Immigration rights activists didn’t quit when DACA was rescinded. While this loss may sting, it’s part of a longer road toward meaningful change. The most important thing is to keep moving forward. Take time to reflect, appreciate the work done, and then refocus on what’s next. Whether it’s reintroducing the policy later, shifting to a new strategy, or strengthening your organization for future fights, the work continues. Your efforts matter. The movement isn’t over. And together, we will keep pushing for a better future. How Snyder Strategies Can Help If your organization is navigating the aftermath of a tough policy loss, Snyder Strategies  can help you move forward with clarity and purpose. With deep expertise in advocacy strategy, coalition building, and post-campaign recovery, we provide tailored support to help you analyze what worked, strengthen relationships with stakeholders, and develop a roadmap for next steps . Whether it’s crafting effective messaging to keep supporters engaged, identifying new legislative or legal strategies, or ensuring your movement stays strong for future fights, we work alongside you to turn setbacks into opportunities for long-term impact. A loss doesn’t mean the fight is over—let’s build what’s next, together.  Reach out today to see how we can support your advocacy work.

Most of my clients come to me feeling completely inundated with advocacy ideas. They know they need to take action, but they’re not sure where to start. There are so many ways to structure an advocacy plan or campaign that the sheer number of options can be paralyzing. You might have a passionate team, committed supporters, and big goals, but without a clear strategy, it’s easy to feel stuck. That’s where an Advocacy Roadmap comes in—a tool that helps you cut through the chaos and build a clear, strategic path forward, using what your organization does best. What Is an Advocacy Roadmap? Think of an Advocacy Roadmap as your organization’s GPS for change. It’s a high-level strategic plan that outlines your advocacy goals, the steps to achieve them, and how you’ll measure success. It’s not a detailed task list, but rather a big-picture guide that keeps your team aligned, focused, and moving in the right direction. Why Your Organization Needs One If you’ve ever felt like your advocacy efforts are all over the place, an Advocacy Roadmap can bring clarity and structure to your work. Here’s why it’s a game-changer: Strategic Alignment:  It ensures your advocacy work aligns with your organization’s mission and long-term goals, so you’re not just reacting to the latest crisis but working toward meaningful, sustained change. Better Use of Resources:  With clear priorities and key actions identified, you can make smarter decisions about where to invest your time, money, and energy. Clearer Communication:  A roadmap helps get everyone on the same page—your team, your board, your partners, and even your funders—so there’s no confusion about what you’re trying to achieve and how you plan to get there. Measurable Progress:  With set milestones and success metrics, you’ll know if you’re on track or if you need to adjust your strategy. Strengths-Based Approach:  We help you build on what your organization is already good at. Instead of focusing on deficits, we highlight your strengths and only address weaknesses that are critical to your success. This ensures your advocacy efforts are rooted in what makes your organization unique and powerful. How Snyder Strategies Can Help You Build Your Roadmap You don’t have to figure this all out on your own. At Snyder Strategies, we help organizations cut through the noise and create customized Advocacy Roadmaps that work for them. Our process is hands-on and collaborative, designed to meet your organization where you are and help you build a strategy that makes sense. Here’s what that looks like: Strategic Consultation:  We start with a deep dive into your advocacy goals, your audience, and what’s working (or not) right now. This helps us get clarity on what you really need to focus on. Customized Training:  We offer training sessions to help your team and supporters develop the skills they need to be effective advocates. Comprehensive Planning:  We pull everything together into a clear, actionable Advocacy Roadmap, outlining key targets, messaging, and timelines. Ongoing Support:  Advocacy isn’t a “set it and forget it” kind of thing. And, if you want, we can stick around to help you adjust and refine your strategy as things evolve. Let’s Get You on the Right Path Advocacy work can feel overwhelming, but with the right roadmap, it becomes a whole lot more manageable. If you’re ready to stop spinning your wheels and start making real progress, let’s talk. At Snyder Strategies, we’re here to help you build a roadmap that turns your advocacy vision into action—without the stress.

In nonprofit advocacy, no organization is an island. The most successful advocacy efforts come from coalitions—true partnerships where organizations unite, not just in mission, but in action. Coalitions amplify voices, pool resources, and create lasting impact. But too often, we encounter coalitions in name only (CINOs), where coordination is lacking, communication falters, and the potential for real change is lost. So, what separates effective coalitions from CINOs? Here’s how advocacy organizations can build coalitions that matter: 1. Clear Goals and Objectives Imagine navigating a ship without a map—chaotic, right? The same applies to coalitions without clear goals. From day one, members must establish shared objectives. Are you aiming to pass specific legislation, raise public awareness, or influence policy? Clear goals keep everyone focused, minimizing distractions and maximizing impact. Example: A coalition sets a clear goal to protect gender-affirming care for all people in the state. This shared objective drives the coalition’s legislative efforts and public messaging. 2. Effective Internal Communication Communication isn’t just sending emails—it's about staying connected. Recently, I noticed an organization absent from the Capitol. When I asked another coalition member if they had checked in, the answer was no. In a real coalition, you don’t let partners go silent for weeks without reaching out. Regular meetings, quick check-ins, and open channels are essential. Without them, even the strongest coalitions crumble. Example: The coalition creates a group chat and holds bi-weekly Zoom meetings to share updates, discuss challenges, and strategize, ensuring every organization remains in the loop. 3. Defined Roles and Responsibilities Coalitions thrive when every member knows their role. One organization might lead legislative efforts, another could handle media relations, and another might take charge of digital campaigns. Defined roles prevent overlap and ensure that each organization plays to its strengths, making the coalition more effective. Example: Legislative targets are divided based on each organization's influence and capacity, ensuring that the most connected advocates handle key lawmakers while protecting everyone's energy and avoiding burnout. 4. Building Trust and Mutual Respect Trust isn’t built overnight. It’s cultivated through transparency, respect, and consistent collaboration. Trust allows coalition members to lean on each other during setbacks and celebrate together in victories. Without trust, even the best-laid plans falter. Example: Coalition members commit to transparency by sharing their strategies, challenges, and successes openly, fostering trust through honest communication. 5. Resource Sharing and Coordinated Strategy A coalition isn’t just a support group—it’s a well-oiled machine. Meeting regularly, dividing legislative targets, coordinating advocacy events, and aligning messaging are non-negotiables. Maybe one organization has a strong grassroots network and takes the lead with lawmakers, while another leverages its stellar communications team to craft compelling messages. Another might excel at digital strategy, driving online campaigns. Each partner contributes, ensuring the coalition functions seamlessly. Example: An organization with a robust volunteer network leads grassroots advocacy, while another with media connections manages press releases and op-eds, and a tech-savvy partner runs social media campaigns. This also means coordinating on a unified communications strategy—calling the bill the same name, sharing talking points, and ensuring consistency across messaging. A strong coalition speaks with one voice, making it clear to advocates, lawmakers, and the public that members are aligned. When coalitions use the same language, it reinforces their credibility, helps supporters recognize partners, and strengthens the overall impact of the advocacy effort. Example: If one organization calls a bill "HB4545: The Safe Schools Act" while another refers to it as "Making our Schools Safer Act," the message gets muddled. Instead, the coalition agrees to use "The Safe Schools Act" in all public materials, ensuring that advocates, media, and lawmakers easily recognize and rally around the issue. 6. Addressing Potential Challenges Up Front Before diving into coalition work, it's essential to discuss potential challenges. Are there differences in tactics—perhaps one organization is more bold while another is more cautious? How will you handle list sharing—will you share contacts or maintain separate lists? What about messaging—how will differences be resolved to present a unified front? Addressing these questions early helps prevent conflicts down the road and ensures the coalition operates smoothly. Example: A coalition agrees to collect new advocates' contact info during events and through actions and share them with all member organizations, ensuring equitable access to supporters and fostering collaboration. Effective coalitions don’t just exist—they thrive through strategic action, mutual support, and relentless dedication. By fostering clear goals, open communication, defined roles, trust, and strategic collaboration, nonprofit advocacy organizations can transform their coalitions into unstoppable forces for change. Connect with Snyder Strategies Building an effective coalition takes more than good intentions—it requires strategy, coordination, and deep expertise in nonprofit advocacy. That’s where I come in. With decades of experience leading advocacy efforts, organizing coalitions, and navigating the complexities of policy change, I help organizations turn partnerships into power. Perhaps you need an Advocacy Roadmap to align your coalition’s efforts. A skilled facilitator to ensure productive collaboration? Someone to herd the cats and keep momentum strong? I provide tailored support to help advocacy coalitions: Develop clear, actionable strategies to achieve policy wins Strengthen internal communication and coordination Align messaging and mobilization efforts for maximum impact Overcome common coalition challenges before they derail progress Keep members engaged, informed, and working toward shared goals Whether you’re launching a new coalition or revitalizing an existing one, I can help you build the structure, strategy, and momentum needed to make real change. Let’s talk about how Snyder Strategies can support your advocacy work—reach out today.

(and one thing Allies can do) The political climate is shifting, and not in our favor. With a wave of anti-LGBTQ+ executive orders and legislative attacks rolling out at both the state and federal levels, LGBTQ+ families across the country need to take proactive steps to protect themselves. We’ve been here before—those of us who lived through the pre-marriage equality days know the drill. Back then, we had to create legal safeguards for our families because the government wouldn’t recognize us. Now, we must take those same steps again to ensure our rights aren’t stripped away. While families in red states like Iowa, Texas, and Florida face particularly urgent threats due to aggressive anti-LGBTQ+ legislation , no state is entirely safe. What happens at the federal level—through executive orders, judicial rulings, and potential policy rollbacks—could impact queer families nationwide. This is a moment for action—not panic, but preparation. Legal experts are already warning LGBTQ+ families to prepare for potential changes in federal protections. Organizations like Family Equality  ( familyequality.org ) and Lambda Legal  ( lambdalegal.org ) have outlined essential actions to take now, including securing legal relationships, getting documentation in order, and ensuring that loved ones know and can enforce your wishes. Here are five critical steps LGBTQ+ families across the U.S. should take right now to secure their futures. 1. Protect Your Family: Legalize and Secure Your Relationships For decades, LGBTQ+ families have fought for every scrap of legal recognition. Before marriage equality, we cobbled together wills, power of attorney documents, and second-parent adoptions just to ensure basic rights. We hoped those days were behind us—but the reality is, legal recognition can be taken away. We must prepare accordingly. Marriage Matters  – If you are in a long-term relationship but haven’t legally married, now is the time to consider it. Marriage offers crucial legal protections, including inheritance rights, medical decision-making authority, and spousal benefits. If marriage equality is challenged at the federal level, those already married may have stronger protections than those who wait. Second-Parent Adoptions  – If you are a non-biological parent, you need more than just your name on a birth certificate. Courts in hostile states have ruled that birth certificates alone do not establish legal parenthood. A court-approved adoption or parentage judgment provides stronger protection. Parental Rights for Trans Parents  – Trans parents should take extra precautions, as legal recognition of gender identity is under attack. If your legal gender marker differs from when your child was born, consult an attorney to ensure your parental rights are secure. Take action now while legal mechanisms are still intact. Family Equality  offers excellent legal guides for LGBTQ+ parents navigating these issues ( familyequality.org ). 2. Get Your Documents in Order Even if you are legally married or have secured parental rights, you need documents that clearly outline your wishes—because if the legal landscape shifts, those documents could be your strongest line of defense. Wills and Estate Plans  – Without a will, your assets may not go to your spouse or partner, depending on how courts interpret intestacy laws. Secure your legacy now. Power of Attorney & Medical Directives  – If you become incapacitated, who will make decisions for you? Don’t leave that up to the courts or hostile family members—have clear documents that legally grant your partner, spouse, or chosen family the authority to act on your behalf. Parenting Agreements  – If you are co-parenting outside of a traditional legal structure, put your agreements in writing. This is especially crucial for LGBTQ+ families navigating shared custody arrangements. Legal advocacy organizations like Lambda Legal  provide resources on securing these documents ( lambdalegal.org ). 3. Follow and Engage with Your State LGBTQ+ Organizations National organizations play a critical role in LGBTQ+ advocacy, but your state-level LGBTQ+ organizations  are on the front lines, fighting state-specific attacks and providing critical resources to families. Find Your State LGBTQ+ Organization  – Many states have LGBTQ+ advocacy groups like Equality Florida  ( eqfl.org ), Equality Texas  ( equalitytexas.org ), One Iowa  ( oneiowa.org ), and more. Check Equality Federation’s directory  to find your state’s organization ( equalityfederation.org ). Look for Legal & Advocacy Resources  – Many state LGBTQ+ organizations provide guidance on legal protections, legislative updates, and community support. Sign Up for Action Alerts  – Stay informed about threats to LGBTQ+ rights in your state and learn how you can help push back. State-level LGBTQ+ organizations are some of our strongest defense lines—make sure you're engaged with them. Check Equality Federation’s directory  to find your state’s organization ( equalityfederation.org ). 4. Contact Your Lawmakers—Tell Your Story We are facing an unprecedented wave of anti-LGBTQ+ legislation in state legislatures and at the federal level. Many lawmakers pushing these policies claim they “don’t know any LGBTQ+ families.” It’s time to change that. Make It Personal  – Share who you are, what your family looks like, and how these policies affect you. Lawmakers need to hear that we are their constituents, their neighbors, and their community members. Be Specific  – Whether it’s parental rights, healthcare access, or discrimination, name the issues that matter most to you. Don’t Let Them Ignore You  – Call, email, and attend local events. If lawmakers refuse to listen, organize and make noise. Look to your state-level LGBTQ+ organizations for their action alerts and legislative resources. Check Equality Federation’s directory  to find your state’s organization ( equalityfederation.org ). 5. Build and Strengthen Your Community Now, more than ever, we need to lean on one another. The LGBTQ+ community has always been strongest when we come together, and this is no exception. Join LGBTQ+ Family Networks  – Organizations like Central Iowa Rainbow Families, Family Equality  ( familyequality.org ), PFLAG  ( pflag.org ), and local LGBTQ+ centers  provide essential support and advocacy. Know Your Legal Resources  – Groups like Lambda Legal  ( lambdalegal.org ), the ACLU  ( aclu.org ), and the National Center for Lesbian Rights (NCLR)  ( nclrights.org ) can help with legal concerns. Take Care of Each Other  – Offer support to families who may be struggling, and don’t be afraid to ask for help when you need it. For Allies: Now is the Time to Step Up If you are an ally, now is the time to support LGBTQ+ families with your voice, your vote, and your wallet . Donate to Your State LGBTQ+ Organization  – These groups are leading the fight against anti-LGBTQ+ legislation and supporting families on the ground. Find yours at   equalityfederation.org . Support National Organizations on the Front Lines  – Groups like Lambda Legal  ( lambdalegal.org ), Family Equality  ( familyequality.org ), and the ACLU  ( aclu.org ) are fighting for LGBTQ+ rights nationwide. Now is the time for action. Whether you are LGBTQ+ or an ally, standing together is how we win.

In today’s rapidly shifting state and federal landscape, nonprofits are under more pressure than ever to mobilize communities and drive change. With a heightened focus on advocacy and grassroots engagement, many organizations find themselves well-prepared in policy expertise but lacking the specialized skills needed to inspire and activate their supporters. As legislative agendas evolve and new challenges emerge, the ability to not only understand complex policy issues but also to translate them into compelling, actionable messages has become a critical factor for success. The Realm of Policy Expertise Policy experts are the architects of systemic change. They immerse themselves in the intricacies of issues, delving deep into the research, impacts, and legislative processes. Their role is to ensure that every policy recommendation is backed by rigorous analysis and evidence. These professionals build the foundation of knowledge that underpins effective reform. However, their strength lies in understanding the mechanics of an issue—not necessarily in mobilizing support or inspiring action. The Art of Advocacy Advocacy is where ideas meet action. Advocacy professionals specialize in mobilizing people, crafting resonant messages, and building the collective power necessary to drive change. Their work is about more than just understanding an issue—it’s about communicating it in a way that inspires and motivates. Even when tackling policy issues outside their subject-matter expertise, advocacy experts excel by focusing on what they do best: energizing stakeholders and translating complex policy details into clear, actionable steps. They empower advocates with the confidence and information needed to engage with lawmakers and influence public opinion. Why the Distinction Matters Many nonprofit organizations boast a strong policy team, but without dedicated advocacy expertise, the potential for real-world impact is often limited. Policy experts provide the critical backbone of knowledge and strategic insight, yet it is the advocacy professionals who convert that insight into action. They are the ones who rally communities, create compelling narratives, and ultimately turn policy ideas into tangible outcomes. Snyder Strategies: Your Partner in Advocacy Excellence At Snyder Strategies, we recognize that successful change requires more than just expert policy analysis. We bring a forward-thinking approach to advocacy, ensuring that your organization’s message resonates and mobilizes your target audience. Drawing on 25 years of nonprofit advocacy expertise, Bethany excels at bridging the gap between complex policy challenges and grassroots action. We design strategies that not only educate but also inspire—because every campaign deserves an expert leader who can translate deep insights into tangible influence. Conclusion In today’s fast-paced and ever-evolving landscape, the roles of policy and advocacy are both indispensable. Policy experts build the case for change, while advocacy professionals bring that case to life by engaging and empowering communities. With Snyder Strategies, your organization can harness the full spectrum of expertise needed to create lasting impact. Take the next step—partner with Snyder Strategies and transform policy insights into action that truly makes a difference.

I am fired up. Furious, even. But beneath the fire, I feel an overwhelming sense of disappointment. The nonprofit sector is in crisis. We are being squeezed from every direction – harmful federal policies that dismantle progress, shrinking budgets that stretch us to the breaking point, and a deafening silence from donors who have seemingly disappeared when we need them most. Funders, this is not the time to retreat. This is your moment to rise, to lead, and to demonstrate the courage we know you possess. Yesterday, I sat on a call with nonprofit advocacy professionals – warriors who fight every day for their communities. Funders were present, too. I asked them directly: “What are you hearing? What is holding you back?” One response knocked the wind out of me: “We want to speak up, but some of our donors don’t want us to.” Are you serious? This is not a time for silence or complacency. If you allow a handful of hesitant donors to dictate your voice, you abandon the very organizations you pledged to support – especially those serving LGBTQ communities, trans folks, immigrants, refugees, and countless others on the frontlines. These nonprofits have shown up, fought fiercely, and stood tall through adversity. Now they need YOU. As usual, Vu Le captures this urgency perfectly in his latest blog , warning that if current trends continue, endowments will be worthless in a fascist state.  What will it take for you to break the silence, to demonstrate bold leadership, and to be BRAVE? The nonprofits you support have risked everything for years.  Now is the time for you to match their bravery with your own. My disappointment runs deep. My anger is giving way to a profound sadness. Funders, you have the chance to make history. This is your defining moment. We are waiting. And we are watching. During the same call, nonprofit leaders made their needs clear: they requested a public education campaign to highlight the vital role of the nonprofit sector in our state. Funders don’t even need to fund this campaign – they have the influence, connections, and platforms to lead it themselves. So why the hesitation? The time for action is now. Nonprofits are not asking for the impossible – they are asking for solidarity, courage, and leadership. Funders, history will remember those who stood up in times of crisis. Will you be remembered as a champion of justice and equity, or as a bystander who stayed silent? The choice is yours.

As an advocacy consultant, I spend my days helping nonprofits and grassroots organizations use their voices effectively.  I guide them in storytelling, strategic messaging, and navigating the policymaking process. But advocacy isn’t just something I teach— it’s something I live. This week, I had the opportunity to testify before the Iowa House Education Subcommittee  against House Study Bill 84 , a bill that would prohibit schools from providing information on gender identity and sexual orientation to students in grades 7-12. As an LGBTQ parent , I knew I needed to speak up—not just as an advocate, but as a parent, as an Iowan, and as someone whose own family is directly impacted  by legislation like this. My testimony wasn’t about abstract policy arguments or political talking points . It was about my family . My partner and I are both small business owners, taxpayers, and engaged members of our community. But we are also a lesbian mom and a trans dad raising an eighth grader in Iowa . This bill, if passed, would send a clear message to our child—and thousands of other LGBTQ kids—that their families don’t exist, that their identities are not worth acknowledging, that their experiences should be erased from the classroom. I won’t let that happen without a fight. When I work with my clients, I emphasize the power of personal stories in advocacy . Facts and data are important, but stories move hearts and change minds . That’s why I share mine whenever I can . I know that visibility matters . I know that the act of standing up and saying, “I exist. My family exists. We belong here.” —matters. Testifying at this hearing wasn’t easy . It was frustrating  to once again have to defend our right to be acknowledged , to counter harmful narratives that seek to erase LGBTQ people from public life. But I showed up because I believe advocacy isn’t just a job—it’s a responsibility. I don’t just tell my clients to speak up. I show them what that looks like. Advocacy is about persistence . It’s about showing up again and again , even when the odds feel stacked against us. It’s about using every tool we have—our voices, our votes, our stories—to fight for a better future . That’s what I did this week, and it’s what I’ll keep doing  for my family, for my community, and for every LGBTQ Iowan who deserves to be seen, valued, and heard.

This past week has been a stark reminder of why nonprofits must be prepared to respond swiftly to policy threats and opportunities. Whether it’s unexpected legislative action, shifts in funding, or urgent community needs, organizations must have a plan in place to act quickly, coordinate effectively, and mobilize stakeholders. At Snyder Strategies, we believe that advocacy isn’t just about long-term planning—it’s also about agility. That’s why we’ve updated our Nonprofit Rapid Response Plan  to provide a clear, actionable framework for organizations to assess urgent issues, engage key partners, and communicate effectively with stakeholders. Why This Matters Now Recent events have shown that policy decisions can move at lightning speed, leaving little time for organizations to react. Nonprofits that lack a structured response plan risk being left out of critical conversations that shape their work and impact. Without a strategy in place, valuable time is lost in internal deliberations rather than mobilizing action. A well-prepared organization can: ✅ Quickly determine the urgency and impact of an issue. ✅ Engage national, state, and local coalition partners for coordination. ✅ Draft a clear response and mobilize their board, staff, and key stakeholders. ✅ Communicate effectively with donors, volunteers, clients, and community members. Introducing the Nonprofit Rapid Response Plan We’ve designed a five-step plan  that ensures nonprofits are ready to respond when the moment calls for action: 1️⃣ Issue Prioritization  – Assess urgency, impact, and alignment with advocacy priorities. 2️⃣ Partner Coordination  – Engage national, state, and local allies for a unified response. 3️⃣ Leadership Alert & Draft Response  – Notify the executive committee or full board and develop key messaging. 4️⃣ Finalization & Internal Communication  – Approve the response plan and equip advocacy leaders with tools. 5️⃣ Stakeholder Communication & Monitoring  – Share the response with clients, donors, volunteers, and policymakers while tracking ongoing developments. Be Ready When It Counts The ability to act quickly isn’t just a nice-to-have—it’s a necessity. Advocacy is about being proactive and prepared, not reactive and scrambling. By adopting a Rapid Response Plan , nonprofits can ensure they have the tools and processes in place to make their voices heard when it matters most. 📢 Now is the time to prepare.  Does your organization have a response plan in place? If not, start today by reviewing our full Nonprofit Rapid Response Plan  and ensuring your team is ready to take action. Let’s make sure the nonprofit sector remains a powerful force for change—prepared, proactive, and always ready to act. Listen to me discuss fighting back against executive orders on the podcast Nonprofit Nation with Julia Campbell Or watch the webinar recorded on 1-31-25