If you’re feeling like everything is on fire right now, you’re not alone. Lately, I’ve been hearing the same thing from so many nonprofit leaders, colleagues, and friends: “What can we do? We feel totally out of control. Everything is happening at once, and we don’t know where to start.” First of all, I get it. I’ve been there too—lately, we’ve all  been there. As advocates, organizers, and nonprofit leaders, we carry the weight of our communities' pain, and when the world feels like it’s spinning out, we want to fix it all. Right now. Immediately. But here’s what I remind myself when I’m overwhelmed—and what I offer to you, too. 1. Remember: We've Been Here Before. Especially for those of us in the LGBTQ+ community, this isn’t our first political storm. I came of age during the 80s and 90s—when the fear was constant, the backlash was brutal, and the path forward was unclear. It was hard . But we didn’t give up. We organized. We marched. We built systems of care. We found joy.  We survived—and we learned how to fight smarter.  We are still here because we are resilient. You are not new to this. You have tools. You have power. You are not alone. 2. Find the Place Where You  Can Make a Difference. You can’t fix everything—and you don’t have to. Ask yourself: Where can I plug in and make an impact today, this week, this month? For me, it often means getting involved locally: Showing up at school board meetings. Calling out harmful policy in a city council agenda. Donating time, money, or energy to a campaign or a mutual aid effort. Supporting a trans youth group, housing org, or abortion fund. Find your thing—and throw yourself into it. Not everything, just something . 3. Build Your Circle of Co-Conspirators. When everything feels chaotic, connection is your lifeline.  Find others doing the work—whether it's policy advocacy, voter engagement, harm reduction, youth organizing, whatever. Ask: What are you working on right now? How can I support you? Can we coordinate efforts? What’s giving you hope? This work gets easier (and more strategic) when we’re in conversation, not silos. 4. You’re Allowed to Feel Out of Control—But Don’t Let It Paralyze You. We’re in a time of coordinated attacks on basic rights and freedoms. If you feel overwhelmed, anxious, or hopeless sometimes, that’s not a personal failure.  That’s your humanity showing up. The trick is not to stuff it down or ignore it—but to find forward motion anyway.  Take a breath. Take a step. Reach out. Move one thing forward. 5. Don’t Burn Out. The Work Needs You. This is a long game. The people trying to dismantle rights and democracy are playing the long game—and we need to as well. You are not a machine. Rest is strategy. Joy is resistance. Take breaks. Laugh with your people. Eat something green. Dance. Sleep. Cry. Watch dumb TV. Go outside. You matter, even when you’re not doing. Especially then. TL;DR? Here's Your Re-Centering Checklist: 🔁 We’ve been here before. You’ve got tools. 🎯 Find your small piece of the puzzle and start there. 🤝 Connect with others and build power together. 🌪 Let the chaos swirl—but don’t let it knock you down. 🛑 Take care of you. We need you for the long haul. If this resonates with you, share it with your people. And if you’re still feeling stuck, drop me a note—I’ll remind you that you’re not alone. Want more smart, sassy, actionable advocacy insights like this? Join my email list for strategies that help your nonprofit build power, influence policy, and actually get things done. No fluff—just tools, tips, and a little tough love.  👉 Sign up here  to stay in the loop.

Spoiler: They’re not your whole strategy—but they can still be part of a winning one. I recently made the case that relying only  on lobbyists is a losing strategy for nonprofits. And I stand by that. But let me be clear: I’m not anti-lobbyist. I was  one. I know firsthand how valuable they can be—and how frustrating it is when they’re not used (or don’t show up) effectively. The truth is, one of the biggest barriers to building a powerful, people-centered advocacy program can be... your lobbyist. I've seen the good, the bad, and the infuriating. And unfortunately, it's rare to work with a lobbyist who truly understands grassroots advocacy or how to leverage an organization’s power beyond the Capitol walls. That said, when you get it right—when the lobbyist and the organization are in sync—it’s a thing of beauty. Here’s how to make that happen: 1. Know What You’re Paying For—And Ask the Right Questions Lobbyists track legislation. They know the rules of the game. They know which lawmaker to talk to, when to talk to them, and how to finesse a hallway conversation into policy movement. But you  have to be asking the right questions. Weekly reports (verbal or written) during session should be non-negotiable. You should know: Who are they talking to? What are they saying? What’s coming up in the next 2–3 weeks that your network could help move? Is there a hearing where you need to show up with bodies or stories? And why. Are constituents needed for a key meeting? And why. What do our advocates need trained on? If you’re not looped in, you can’t activate your people—and that’s where your real power is. 2. Don’t Let Your Lobbyist Write Your Advocacy Emails I repeat: Do. Not. Let. Your. Lobbyist. Write. Your. Advocacy. Emails. (Unless they are the rare unicorn who actually knows how to communicate with humans and not just other policy wonks.) Instead, you or someone on your team should take their updates and translate them into compelling, action-oriented messages. Remember, a great policy memo isn’t the same thing as a powerful advocacy alert. (Need a refresher? See my blog post on Policy vs. Advocacy ). 3. Make Them Plan With You in the Off-Season Lobbyists love to say “we’ll talk after session,” and then disappear until January. Don’t let that happen. Late summer and fall are when real strategy is built. Use this time to: Review your legislative goals Identify your targets (and whether they’re even movable) Analyze the political environment Line up your champions Train your advocates Get your ducks—and your advocates—in a row If your lobbyist isn’t willing to sit down and do this with you, that’s a red flag. 4. Hire Carefully—And Ask the Hard Questions Before you sign that contract, dig deeper. Ask how they work with organizations to leverage their grassroots power—and don’t settle for vague answers. Push for real examples. If a lobbyist claims they can “handle it all on their own,” be suspicious. Effective lobbying is a team sport. They should be working closely with someone inside your organization who understands your base, your strategy, and your goals. To help you dig deeper, I pulled together this resource: 10 questions that reveal whether your potential lobbyist can actually help you build power—not just pass bills. 5. Bring in an Advocacy Pro This isn’t a plug—it’s a strategy. You need someone on your team who gets the inside game and  the outside game. Someone who can write the talking points, create the action alerts, mobilize your base, and make sure your message lands in the hearing room and the inbox. A good lobbyist will appreciate having that kind of partner. A bad one? Well, let’s just say they might start updating their résumé. Bottom line:  A good lobbyist is an asset. But they’re not your whole playbook. Pair them with a powerful grassroots strategy (and strategist), and that’s  when change happens. And if you want someone to help build that strategy? You know where to find me. Not All Lobbyists Get Grassroots—Use These 10 Questions to Find One Who Does Before you sign that contract, ask the right questions. This free guide helps you vet whether your lobbyist builds real power—or just talks a good game. Want more smart, sassy, actionable advocacy insights like this? Join my email list for strategies that help your nonprofit build power, influence policy, and actually get things done. No fluff—just tools, tips, and a little tough love.  👉 Sign up here  to stay in the loop.

Most of my clients come to me feeling completely inundated with advocacy ideas. They know they need to take action, but they’re not sure where to start. There are so many ways to structure an advocacy plan or campaign that the sheer number of options can be paralyzing. You might have a passionate team, committed supporters, and big goals, but without a clear strategy, it’s easy to feel stuck. That’s where an Advocacy Roadmap comes in—a tool that helps you cut through the chaos and build a clear, strategic path forward, using what your organization does best. What Is an Advocacy Roadmap? Think of an Advocacy Roadmap as your organization’s GPS for change. It’s a high-level strategic plan that outlines your advocacy goals, the steps to achieve them, and how you’ll measure success. It’s not a detailed task list, but rather a big-picture guide that keeps your team aligned, focused, and moving in the right direction. Why Your Organization Needs One If you’ve ever felt like your advocacy efforts are all over the place, an Advocacy Roadmap can bring clarity and structure to your work. Here’s why it’s a game-changer: Strategic Alignment:  It ensures your advocacy work aligns with your organization’s mission and long-term goals, so you’re not just reacting to the latest crisis but working toward meaningful, sustained change. Better Use of Resources:  With clear priorities and key actions identified, you can make smarter decisions about where to invest your time, money, and energy. Clearer Communication:  A roadmap helps get everyone on the same page—your team, your board, your partners, and even your funders—so there’s no confusion about what you’re trying to achieve and how you plan to get there. Measurable Progress:  With set milestones and success metrics, you’ll know if you’re on track or if you need to adjust your strategy. Strengths-Based Approach:  We help you build on what your organization is already good at. Instead of focusing on deficits, we highlight your strengths and only address weaknesses that are critical to your success. This ensures your advocacy efforts are rooted in what makes your organization unique and powerful. How Snyder Strategies Can Help You Build Your Roadmap You don’t have to figure this all out on your own. At Snyder Strategies, we help organizations cut through the noise and create customized Advocacy Roadmaps that work for them. Our process is hands-on and collaborative, designed to meet your organization where you are and help you build a strategy that makes sense. Here’s what that looks like: Strategic Consultation:  We start with a deep dive into your advocacy goals, your audience, and what’s working (or not) right now. This helps us get clarity on what you really need to focus on. Customized Training:  We offer training sessions to help your team and supporters develop the skills they need to be effective advocates. Comprehensive Planning:  We pull everything together into a clear, actionable Advocacy Roadmap, outlining key targets, messaging, and timelines. Ongoing Support:  Advocacy isn’t a “set it and forget it” kind of thing. And, if you want, we can stick around to help you adjust and refine your strategy as things evolve. Let’s Get You on the Right Path Advocacy work can feel overwhelming, but with the right roadmap, it becomes a whole lot more manageable. If you’re ready to stop spinning your wheels and start making real progress, let’s talk. At Snyder Strategies, we’re here to help you build a roadmap that turns your advocacy vision into action—without the stress. Want more smart, sassy, actionable advocacy insights like this? Join my email list for smart, sustainable advocacy strategies to help your nonprofit grow power, get results, and stay in the fight for the long haul.  👉 Sign up here  to stay in the loop.

I covered this in a recent blog , but let’s be real—I needed to put some bite on it. Because “bridging policy and advocacy” sounds nice, but what I really meant was: if you’re not engaging people, you’re just a think tank with a newsletter. Let’s be honest: if your organization has a killer policy team but no plan to actually engage people, you’re basically a think tank. And that’s fine… if your goal is to write white papers no one reads. But if you’re here to change the world (or even your local zoning laws), you need more than policy chops. You need advocacy—real, people-powered, message-driven, action-oriented advocacy. Policy Experts: The Brain Policy folks are essential. They’re the ones elbow-deep in statutes, crafting evidence-based recommendations, and tracking legislative landmines before anyone else sees them. They know the issue inside and out—but that knowledge doesn’t move people. (Sorry, it just doesn’t.) Advocates: The Heart (and the Megaphone) Advocacy pros? They know how to translate that dense, jargon-filled policy memo into a rally cry. They get what makes people tick—and more importantly, what makes them act. Whether or not they’re policy wonks themselves, advocates specialize in messaging that moves people and mobilization strategies that build pressure.\ Why It Matters A well-written bill never changed a damn thing without people backing it up. That’s where most nonprofits fall short. You’ve got brilliant thinkers, maybe even some good comms folks—but no real engagement strategy. That’s not just a missed opportunity. That’s a failure to leverage your most valuable asset: your people. This Is Where Snyder Strategies Comes In We don’t just “raise awareness.” We raise hell. At Snyder Strategies, we help nonprofits bridge the gap between policy expertise and community power. Because knowing the issue isn’t enough. You need to move people. With 25 years in the game, I know how to take complex policy work and turn it into campaigns that win. Whether you’re gearing up for a legislative push, building a movement, or just tired of shouting into the void—let’s talk. TL;DR Policy sets the stage. Advocacy brings the crowd. You need both.If you’re ready to stop talking to yourself and start changing hearts, minds, and votes— partner with Snyder Strategies . Let’s turn your ideas into impact. Want more smart, sassy, actionable advocacy insights like this? Join my email list for smart, sustainable advocacy strategies to help your nonprofit grow power, get results, and stay in the fight for the long haul.  👉 Sign up here  to stay in the loop.

Let me tell you a little story about a missed opportunity. A group of nonprofit leaders came together to sign a letter to their federal lawmakers.  Not a flamethrower of a letter. Not a disrupt-the-status-quo letter. Just a mild, thoughtfully worded, pretty damn polite  appeal. The kind of thing federal offices get every week—if not every day. We were hopeful that one of the big-name, high-profile nonprofit organizations would lend their voice. You know, the kind that gets callbacks from legislators and invites to roundtables. And to my delight, they did! Their name was on the letter. We all let out a sigh of relief.  Strength in numbers. Visibility. Credibility. Momentum. But then came the call. One of their staff, clearly mortified, rang me up to say: “Our CEO wants us off the letter. They feel it’s too… harsh.” Are we talking about the same letter? Listen, I’m a former Senate staffer. I’ve written the fiery letters, the tactical ones, the ones with teeth, and the ones with sugar coating.  And this letter? Wasn't even close to harsh. It was decaf . It was “Midwest nice.” It was “gosh, we’d really appreciate it if you didn’t light everything on fire and dismantle public support systems.” But even if it had  been bold — isn’t that kind of the point? Advocacy isn’t about being everyone’s favorite nonprofit. It’s about standing up for your mission, your community, your values. Especially when it’s hard. Especially when others are watching. That’s leadership . So when a CEO backs out because they don’t want to ruffle feathers? That’s not caution — that’s cowardice. And worse, it undermines the whole sector. Because what you’re signaling is: “We’ll stand up only when it’s comfortable. We’ll fight for justice only if it doesn’t mess up our donor newsletter.” That’s not leadership. That’s PR management. I don’t know this CEO personally. Maybe they’re risk-averse. Maybe they don’t understand advocacy. Or maybe they think influence comes from being liked, rather than being principled. Either way, they missed the mark. Because advocacy isn’t about playing it safe — it’s about standing shoulder to shoulder with your peers when it counts. To my fellow nonprofit leaders: your silence is not neutral. It’s noticed. And when the stakes are this high, playing it safe is just another way of saying you’re OK with the status quo. We need bold. We need brave. We need better. Helping Nonprofits Lead with Confidence At Snyder Strategies, we help nonprofits build the courage, clarity, and confidence to lead boldly—especially when the stakes are high. We know that advocacy can feel risky, but staying silent is often the bigger risk. Whether it’s navigating internal hesitations, aligning leadership around a strong message, or deciding when and how to take a public stand, we equip organizations with the strategy, messaging, and training they need to show up powerfully. Because in today’s environment, nonprofit leaders can’t afford to be timid—they need to be trusted, strategic advocates. That’s where we come in. Call me. Want more smart, sassy, actionable advocacy insights like this? Join my email list for strategies that help your nonprofit build power, influence policy, and actually get things done. No fluff—just tools, tips, and a little tough love.  👉 Sign up here  to stay in the loop.

Lately, I’ve been hearing a familiar question come up more and more from nonprofit leaders: Does advocacy really matter? And honestly? I get it. Because the asks have been nonstop. Email your legislators. Testify at the Capitol. Sign the letter. Join the coalition call. Submit a comment. Meet with your member of Congress. Again. All of this on top of the core work of running your organization, serving your community, managing staff, balancing budgets, and responding to urgent needs on the ground. It’s a lot. And when the policy threats keep coming—especially when wins are slow or invisible—it’s easy to wonder: Is this worth it? Is anyone listening? Let me say clearly: It’s okay to feel that way. It’s okay to be tired. It’s okay to be frustrated. It’s okay to wonder whether all this effort is making a difference. But I’ve been in this work a long time—on the outside as a strategist and organizer, and on the inside as a U.S. Senate staffer. I’ve seen how change really happens. And I’ve seen the power of nonprofit voices, even when it’s not always obvious in the moment. So here’s where I land, every time I hear that question: Yes, advocacy matters. It always has. And it always will. The Wins You Don’t Always See Coming I say this not just as an advocate, but as someone who once worked deep inside the system. When I was a U.S. Senate staffer, I watched how decisions got made—and how they didn’t. I saw how a single constituent story could shift a conversation in a hearing prep. I watched how organized pressure campaigns moved members from “lean no” to “open to it.” It’s not always fast. But it’s real. I’ve been fortunate to work on campaigns that did change things. Some were headline-grabbing. Others, you’d only know about if you were in the trenches. But all of them had one thing in common: they took years. And people kept showing up anyway. We won expanded access to diabetes prevention  programs after years of research and groundwork. We built momentum for children's mental health access  by lifting up community voices long before policymakers caught up. We passed smoke-free air laws  in places that once bowed to Big Tobacco. We achieved marriage equality  not by magic, but by organizing, storytelling, and relentless advocacy that spanned decades. None of those happened because a brilliant strategist dropped in for one legislative session and changed hearts and minds in 90 days. They happened because nonprofits, coalitions, advocates, and everyday people refused to give up. What You’re Doing Matters—Even If You Don’t Feel It Yet Here’s something I wish more nonprofit leaders understood: you don’t need to see immediate results to be doing meaningful work. We often frame advocacy in binary terms—win or lose. But that’s not how change works. Some days you're planting seeds. Some days you're watering them. Some days you're just making sure the damn pot doesn't get knocked over. And then, one day, something blooms. The email you sent to a lawmaker this month might be the reason they pause before voting next year. The testimony you gave that no one commented on might be the quote that shapes the media narrative later. The young staffer you met with last week might be a legislative director in two years, still remembering your story. This is why I always say: advocacy is not just about the bill. It’s about building power. You Might Be Tired. That’s Okay. If you’re reading this and thinking, “That sounds great, but I’m exhausted”—you’re not wrong. This work is  exhausting. It’s personal. It’s often under-resourced. And in the nonprofit world, we’re being asked to advocate on top of  everything else we’re already doing. So here’s your permission slip: You can take a break. You can hand the baton to someone else. You can rest. But don’t confuse that need for rest with hopelessness. Burnout is real. But so is progress. So is power-building. And so is your impact. We don’t need every nonprofit leader to be at the Capitol every day. But we do  need a sector that knows it deserves to be heard. That its voice matters. That what we do isn’t charity—it’s civic leadership. The Truth About Policy Change Policy change doesn’t happen because one person gets inspired. It happens because networks of people—inside and outside government—start shifting the narrative, creating pressure, and offering real solutions. That work often starts with nonprofits. It starts with you. So if you’ve been wondering whether all those calls to action are worth it…If you’ve signed one too many letters or filled out one too many action alerts…If you’ve started to doubt whether anything will ever really change... Please let me be the voice that says: It’s working. You’re not alone. And it matters more than you know. We can’t stop advocating. Not now. Not when so much is on the line. And if you need someone to remind you why advocacy works—or help you build the strategy that makes it sustainable—I’m here for that too. Want more smart, sassy, actionable advocacy insights like this? Join my email list for smart, sustainable advocacy strategies that help your nonprofit grow power, get results, and stay in the fight for the long haul.  👉 Sign up here  to stay in the loop.

When I moved back to Iowa in 2019, I did what any good nonprofit nerd would do: I looked up the state’s nonprofit association so I could join. It was a reflex. I’d done it in every other state I’d lived in. You join, you get the newsletter, maybe attend a webinar or two—but mostly, you know there’s an infrastructure that’s got the nonprofit sector’s back. But Iowa didn’t have one. At first, I thought I was just bad at Googling. But nope—confirmed. Iowa was one of just seven states without a statewide nonprofit association. Then I found out I wasn’t the only one having that “Wait, what?” moment. A small but mighty group of Iowa nonprofit leaders had already started putting the pieces together. They knew this gap mattered—and they were ready to do something about it. That’s when I came in. I was hired as the ringer—to bring it to fruition, get it off the ground, and launch the thing. And what a launch it’s been. Lessons From the Launch Pad Over the past three years as the first director of the Iowa Nonprofit Alliance (INA), I’ve had the honor of helping build something from scratch (on Zoom, naturally). Here’s what I learned along the way: 1. Nonprofits Need More Than Technical Assistance—They Need Power We love a good capacity-building workshop. But you know what nonprofits really need? A seat at the damn table. Iowa’s nonprofits aren’t “nice to have”—they’re essential. They deserve to shape the policies and budgets that affect their work, their staff, and the people they serve. 2. There’s No Perfect Time to Start—But Start Anyway We didn’t wait for perfect. We had a vision, a whiteboard, a pandemic, and a lot of passion. That was enough to begin. Once we started listening to the sector—really listening—the roadmap revealed itself. Sometimes, starting messy is better than never starting at all. 3. Advocacy Is Not Optional If you’ve heard me speak for more than five minutes, you’ve probably heard this one: If you’re not at the policy table, you’re on the menu. Nonprofits have to be loud, strategic, and unapologetic about advocating for themselves and their communities. Advocacy isn’t an “extra”—it’s core to mission. 4. The Sector Is Ready—If You Trust It People want to lead. They want to speak up, build coalitions, and fight for change. But they need to know their voices matter. One of INA’s greatest roles has been helping nonprofit leaders remember they already have what it takes—they just need a little backup and a mic. 5. Funders… We Need to Talk And here’s where I get a little spicy. This one’s nuanced, but it needs to be said: funders are often not bold. Not innovative. And too often, not helpful. They say they want systems change, but fund tiny grants with 17 strings and a side of burnout. If we want a thriving sector, funders need to learn their own power too—and use it to support nonprofit ecosystems with trust, flexibility, and vision. 6. You Can Be Sassy and Still Get Stuff Done I say this half-joking, but it’s true. Advocacy doesn’t have to be dry or dour. You can bring your full self— sass, smarts, spark —and still move mountains. In fact, sometimes the sass helps. So What’s Next? I’m not disappearing. Through Snyder Strategies , I’ll keep helping nonprofits build their advocacy muscle, shape bold campaigns, and walk into policy conversations like they belong there—because they do. Building INA reminded me why I’m in this work: because nonprofits deserve more than survival. They deserve power. And we don’t get there by playing small. If your organization is ready to step into your advocacy power—or just wants to dip a toe in—reach out. Let’s do big things.  Want more smart, sassy, actionable advocacy insights like this? Join my email list for smart, sustainable advocacy strategies to help your nonprofit grow power, get results, and stay in the fight for the long haul.  👉 Sign up here  to stay in the loop.

Every summer, as Congress heads into “August recess,” I see organizations flood their members and advocates with messages like: “Now’s the perfect time to meet with your lawmaker!” It sounds like an open invitation to drop by the state or district office and grab coffee with your Senator or Congressmember. Easy, right? Not so fast. As someone who spent years as a senior staffer in a US Senate state office—including helping craft five August recess schedules for my boss —I can tell you that what happens during August recess is very different  from the myths that surround it. Let me pull back the curtain for you. Back in my staffer days, August recess didn’t mean sipping cocktails by a lake or catching up on Netflix. It meant running on cheese sticks, caffeine, and sheer adrenaline for 31 straight days. We started building the recess schedule in June , and by the time August hit, it was like hosting a month-long political roadshow. Every day was stacked with back-to-back events: pancake breakfasts at 6 a.m., ribbon cuttings at 10, farm tours at noon, and town halls that stretched long past dinner. My boss would often cram 20 events into five days —and yes, that included shaking hands with what felt like half the population at the State Fair. (I personally survived that week on mini donuts, corn dogs, and five hours of sleep. Pro tip: don’t try this at home.) Our state office was a blur of ringing phones and color-coded calendars as we juggled dozens of competing requests. And while my boss sometimes carved out a few days for vacation or family time, those rare breaks were the exception—not the rule. So every time I hear someone say, “August recess is when lawmakers go on vacation,”  I can’t help but laugh. That’s not  what’s happening behind the scenes. This is the kind of insight you only get from being on the inside. And if you want your organization to make the most of August recess, it helps to understand how it really works. The Biggest Myth: “Lawmakers are on vacation during August recess.” Yes, it’s true that some lawmakers will carve out a few days for family time or a quiet getaway—and who can blame them after the legislative grind? But the reality is that August recess is anything but  a vacation. Here’s what it actually looks like: The lawmaker’s schedule is jam-packed.  They spend the month crisscrossing their district or state for site visits, community events, and meetings. District and state staff often work 18-hour days.  They’re coordinating logistics, fielding requests, and making sure their boss is visible and engaged back home. August is a critical time for elected officials to connect with constituents , demonstrate they’re listening, and prepare for the legislative work that ramps back up in the fall. So while “recess” sounds like a break, it’s more like a high-intensity sprint in the district or state.  The Truth About August Recess Scheduling Here’s another insider tip: those August meetings and events are planned far in advance. Congressional and Senate offices often start building the August recess calendar in June  (sometimes earlier). The most sought-after events—site visits, roundtables, community gatherings—fill up fast. These slots are coveted and highly competitive. And here’s a super pro tip: Many August recess events are built around major community events. In my state, members of Congress plan their August schedules around things like the State Fair, Farm Fest, and Game Fair. If your organization’s work intersects with these types of events, consider planning an engagement around them . Inviting a member of Congress to a site visit near the State Fairgrounds or hosting a roundtable during Farm Fest can increase your chances of getting on their schedule. So, What Should You Do Instead? The most effective advocacy during August recess starts months ahead of time—and it’s rooted in relationships. Here’s how to position your organization for success: 1. Build Relationships with District or State Staff State and district staff are the gatekeepers for their boss’s schedule. They know what kinds of events resonate and can advise you on the process for getting on the calendar. Meet with state and district staff in the spring and ask: “What’s the process for requesting a visit during August recess?” And let’s be clear: D.C. staff often have limited influence on August recess schedules.  If you’re only building relationships with the Washington office, you’re coming up short in more ways than one. 2. Think Beyond the Sit-Down Meeting August recess isn’t the time to ask for a typical meeting in the district office. Staff are laser-focused on big-picture, highly visible events. Instead, consider inviting your member of Congress to: A site visit  showcasing your work on the ground. A roundtable discussion  with community leaders and stakeholders. A hands-on volunteer activity  (think delivering meals or assembling care kits). These kinds of events give lawmakers a story to tell and a chance to connect with constituents in a meaningful way. 3. Make It About the Community, Not Just Policy While August recess events can have a policy focus, they are most effective when they highlight how policies affect real people and communities. Frame the event around stories and impact , not your standard policy briefing. You can always schedule a more traditional issue-focused meeting later. A Quick Note on Staff Meetings State and district staff are slammed during August recess. This isn’t the time to ask for a staff-level meeting unless you have an urgent matter. Focus on relationship-building earlier in the year, and follow up after August recess when they can give you their full attention. The Bottom Line: Play the Long Game August recess can be a powerful opportunity for advocacy—but only if you understand how it really works. Build relationships with state and district staff early. Plan ahead and request meetings well before the summer crunch. Craft events that lawmakers want to attend—and that showcase your organization’s impact in the community. A Final Story: The Chaos of the State Fair One of my wildest August recess memories started at dawn and didn’t let up for 24 hours. The day kicked off with a ribbon-cutting at an assisted-living facility, followed by a media interview with the local public radio station. From there, we buzzed through the fairgrounds to our booth, where we spent hours lining up hundreds of constituents eager to shake hands with my boss and share their stories. After that? I helped staff the State Fair booth until close, making sure every interaction ran smoothly while surviving on fair food and sheer adrenaline. Oh, and while having thoughtful conversations with fair-goers eating corn dogs, I was also on the phone firming up meeting and site visit details for the next week!  The next morning, I was up before sunrise, driving two hours to a hospital system in the middle of the state. That visit involved tense conversations about the Affordable Care Act with health care executives and hospital staff—all of them eager to press my boss for answers. On the way back  to the State Fair, we stopped at another senior living facility for a quick visit. And of course, we had to pop into a small-town restaurant to grab something to eat—where constituents immediately recognized my boss and used the opportunity to share their concerns and stories over plates of fried chicken. By the time I finally got to take off my suit at 8 PM and crash for the night, I had just enough energy left to set my alarm for the next grueling day. This is August recess in a nutshell: jam-packed, unpredictable, and not for the faint of heart. If you want your issue to cut through the noise in a month like that, it’s all about timing and relationships. The truth is, August recess isn’t built for spontaneous requests—it’s carefully choreographed weeks (or months) in advance. Want more smart, sassy, actionable advocacy insights like this? Join my email list for smart, sustainable advocacy strategies to help your nonprofit grow power, get results, and stay in the fight for the long haul.  👉 Sign up here  to stay in the loop.

Ah, graduation season. That magical time of year when wide-eyed seniors toss their caps in the air, teeter into adulthood, and get bombarded with life advice from every direction. “Follow your passion!” “Network like your life depends on it!” “Always have a firm handshake!” (Okay, Grandpa.) But if I were giving the commencement speech? I’d skip all that. Here’s what I’d say: Never, ever get rid of a concert t-shirt. That’s it. That’s the speech. Let me explain. You’re about to enter the Real World™—a place filled with group texts about rent, long lines at the DMV, and endless meetings that could have been emails. Amidst all this, you’ll try desperately to cling to your youthful identity, your sense of cool, your free spirit. But slowly, the world will try to chip away at that. One day you’ll blink and realize you own three beige cardigans and have started comparing air fryers for fun. And this, dear graduate, is why the concert t-shirt matters. That beat-up, bleach-stained, slightly-too-small tee from Bonnaroo 2002 ? That’s not just fabric. That’s a wearable time machine. That’s your 18-year-old self, front row, sweaty, screaming lyrics like they were gospel. That’s who you were before your job required two-factor authentication and you started saying things like “circle back” without irony. And trust me—I know the pain of letting them go. RIP, dear concert tees (to name only a few): Beck 2001  – your quirky genius and wrinkle-resistant blend are sorely missed. Smashing Pumpkins 1996  – grunge, angst, eyeliner… perfection. Pink Floyd 1994  – The Division Bell tour lives on only in my heart and a blurry disposable camera photo. U2 1995  – I still haven’t found what I’m looking for because I donated it during a tragic spring cleaning. Lilith Fair 1997  – the most empowering tee I ever owned. You smelled like patchouli, sunblock, and liberation. Each of these was more than a shirt—they were declarations. Of independence. Of taste. Of volume. A concert tee is a small act of rebellion. It says: “I was here. I raged. I had questionable footwear but excellent instincts.” And most importantly, it says: “I remember who I am.” One day you’ll go to clean out your closet, and that t-shirt will be in the “maybe” pile. DON’T DO IT. That’s the slippery slope, my friend. First it’s the t-shirt, then it’s your spontaneity, your edge, your willingness to say yes to a last-minute road trip or cry during an Indigo Girls encore. Now, am I saying your future depends on cotton? Kind of. Am I being a little dramatic? Also yes. But listen: you’re about to grow in all sorts of ways. That’s beautiful. Just don’t let the world convince you that your quirks are clutter. So go forth, graduates. Take the job, chase the dream, open the Roth IRA. But when you find yourself folding laundry late on a Tuesday, staring at that old concert tee and wondering if you should donate it? Don’t. Fold it, smile, and put it right back in the drawer. You’ll thank me later. P.S.  If you’ve already Marie Kondo’d your band tee collection—no shame. Just promise me you’ll keep something  that reminds you of the wild, unpolished, full-volume version of yourself. You’ll need that person. Especially when you’re stuck in a meeting called “synergy ideation.” The photo above? I took it at a U2 concert in San Diego in 2017. An amazing night -- the lights, the sound, the feeling —it reminded me exactly why we hold onto these moments (and the t-shirts that come with them).

It’s that time of year again — legislatures are gavelling out, lobbyists are exhaling, and advocates are wondering: what now? Whether you had big wins, devastating losses, or just barely survived the session (solidarity), one thing’s for sure: this is not  the time to go silent. The off-season is where real power-building happens. Don’t Just Debrief — Diagnose Once you’ve had a deep breath and a celebratory beverage (or a stiff one), it’s time to get real about what worked — and what didn’t. Did your messages break through? Did your members show up when it mattered? Were you proactive or always playing defense? Did your email list just sit there… or did it spark action? This is where Snyder Strategies can help. Our Advocacy Campaign Debriefs  and Communications Audits  go beyond “what happened” to uncover why  — and what to do next. You’ll walk away with sharp insights and a roadmap for next year’s wins. You Think Caitlin Clark Shows Up Unprepared? Legislative advocacy is like high-stakes sports. You don’t just show up and hope for the best — you train, you practice, you run plays. The best campaigns? They’re months in the making. If your session starts in January, your prep starts in August. Not December. Not January. September. Start building your legislative agenda, power map, talking points, trainings, and call-to-action calendar  now. Snyder Strategies offers Advocacy Roadmapping Intensives  to get your team aligned, fired up, and focused. Let’s build your playbook — before the game begins. Turn Members into Messengers Your base wants more than an email once a quarter. They want to be insiders. They want to act. Give them the tools to do it. Now’s the time to: Deliver off-season trainings  on storytelling, lobbying, and digital advocacy Launch a welcome series  for new supporters so they know how to plug in Build a drumbeat communication plan  that doesn’t go silent when the legislature does And if you’re not sure how to do all that? Snyder Strategies offers Email List Activations  and Grassroots Engagement Plans  that will keep your people warm, wired, and ready to roll when it’s go-time again. Stay Loud, Stay Ready Organizations that communicate consistently and show up with strategy don’t just survive session — they shape it. And when lawmakers are making tough calls, they’ll remember who was in their inboxes, on their calendars, and in their communities year-round. Sine Die isn’t the end. It’s the invitation to go deeper, plan smarter, and build power. Let’s make the off-season your power season. Need a strategy session or a fresh campaign plan?  Let’s talk. Want more smart, actionable advocacy insights like this?  Join my email list for strategies that help your nonprofit build power, influence policy, and actually get things done. No fluff—just tools, tips, and a little tough love.  👉 Sign up here  to stay in the loop.

If you’re leading a nonprofit right now, you don’t need me to tell you that we’re under attack. The funding threats. The legislative restrictions. The smear campaigns. The executive orders. You’re living it. And here’s the uncomfortable question I can’t stop thinking about: how the hell did we get here? Here’s the hard truth I’ve been grappling with—and maybe you have too: Nonprofits are being targeted because we’re powerful. But we’re also vulnerable because we haven’t always used that power. Now let me be clear: I’m not here to blame the victim. The attacks we’re seeing—on charitable status, DEI, civic engagement, LGBTQ+ programming, and more—are coordinated, cynical, and dangerous. These are not the natural consequences of quiet nonprofits; they are the strategic moves of bad actors who know how much is at stake. But we do need to ask ourselves: Have we truly embraced advocacy as a sector? Or have we sidelined it as optional, risky, or “not our lane”? For decades, many nonprofits—especially white-led, well-funded ones—have stayed in their programmatic comfort zones. Many foundations have funded direct service but not the systems change that would make that service less necessary. Boards have tiptoed around policy engagement out of fear of rocking the boat. And too many organizations have mistaken charity for change. Meanwhile, conservative forces were building the playbook. They invested in infrastructure, trained policy champions, and created the narrative that nonprofits should “stay in their lane”—even as they drove the bulldozer. And now, here we are. Nonprofits aren’t just adjacent to the policy battlefield—we’re the target. Every one of us—from food banks to arts organizations to housing advocates—is now at risk of losing funding, losing voice, or losing legitimacy. And the only path forward is not to play smaller. It’s to play smarter, bolder, and more united. As we say often at Snyder Strategies: You want to be at the table, not on the menu. But let’s be real—right now, nonprofits are the entrée. So what do we do? Here’s what I believe the sector needs to do—urgently: Fund advocacy like it matters.  Because it does. Foundations: Stop funding only the symptom and start funding the fight. Train boards and staff to understand advocacy.  If they don’t get it, they can’t lead it. Make space for public policy in your strategic plan.  If you’re not shaping the rules, you’re stuck reacting to them. Speak up early and often.  Silence is being interpreted as compliance. Join coalitions and show up for each other.  This is not a moment to go it alone. We can’t go back and rewrite the last 20 years. But we can  use this moment as a wake-up call—and a call to arms. Our missions, our communities, and our democracy depend on it. Let’s stop pretending advocacy is a side hustle. It’s the core of protecting everything we’ve built. Want help building your advocacy program, training your board, or navigating this moment? That’s what we do at Snyder Strategies. Let’s talk. 👉 Join our email list  for more insights, tools, and real talk about what it takes to win in today’s policy landscape.

If you’re feeling overwhelmed by the current political climate, you’re not alone. Nonprofits are facing increasing scrutiny, shifting regulations, and an uncertain funding landscape. But instead of panicking, now is the time to take action. Here are five things your nonprofit can do right now  to prepare, protect your mission, and make your voice heard. 1. Follow Credible Information Sources The nonprofit sector is constantly evolving, and staying informed is key to making smart decisions. Follow organizations that provide accurate, timely updates on policies, funding, and sector-wide trends. Start with: Your state nonprofit association  – They track local policy changes, funding opportunities, and sector trends. National Council of Nonprofits  – A key player in national nonprofit advocacy and policy updates. State and national associations for your sector  – Whether you work in public health, education, community development, or another field, industry-specific associations provide tailored policy insights and resources. By staying plugged into these credible sources, your nonprofit can anticipate challenges, seize opportunities, and take action when it matters most. 2. Know Where You Stand—and Act Accordingly Does your organization receive government funding? If yes, you might need to be more cautious in your public advocacy to avoid jeopardizing funding streams. But if your nonprofit doesn’t rely on government dollars, this is your moment to be bold. Speak up. Push back. Take a stand on issues that impact your mission and your community. Regardless of funding sources, make sure you’re connected to your state nonprofit association  and the National Council of Nonprofits . These organizations track policy changes and provide critical advocacy support. A great first step? Sign on to their joint advocacy letters —they carry weight with policymakers and show sector-wide solidarity. 3. Create (or Update) a Rapid Response Plan You never want to be caught off guard when your nonprofit is suddenly in the spotlight—whether that’s from an unexpected policy change, a media inquiry, or being targeted by opposition. A simple Rapid Response Plan can help you navigate public statements, media engagement, and messaging with clarity and confidence. Here’s what your plan should include: Who speaks for your organization?  Identify the key spokespeople and decision-makers. What are your core messages?  Draft clear, concise talking points for potential crises. What’s your response process?  Outline how to quickly approve and distribute statements. Take an hour to draft this plan today.  Best case scenario? You’ll never need it. Worst case? You’ll be prepared. 4. Build Relationships with Lawmakers—Before You Need Them Most lawmakers don’t fully understand the nonprofit sector, yet their decisions directly impact your work. If you haven’t introduced yourself to your representatives, now is the time . Reach out, schedule a meeting, and make sure they know who you are and what your organization does. Your message is simple: Hello, my name is [Your Name], and I am the [Your Title] at [Nonprofit Name] in [City/Town]. I am passionate about the positive impact our work has on our community. This year, I will be reaching out to you about issues related to [cause or focus area, e.g., community health, child care, arts education, etc.]. Please feel free to contact me if you have any questions or would like to learn more about how [your nonprofit’s mission] benefits our community. Thank you for your time and for supporting [cause/nonprofit name]. I look forward to connecting with you soon. This proactive engagement builds credibility and ensures your organization is on their radar when policy decisions arise. Bonus: Attend an Advocacy Training – Get Trained Up! Advocacy isn’t just about showing up—it’s about showing up prepared . Many state nonprofit associations and national organizations offer advocacy trainings to help nonprofits engage effectively. Whether it’s understanding lobbying laws, crafting persuasive messaging, or learning how to navigate meetings with lawmakers, getting trained will give you the confidence and skills to make a bigger impact. Look for training opportunities through: Your state nonprofit association Issue-specific advocacy coalitions National organizations like the National Council of Nonprofits If your nonprofit is serious about policy influence, investing in advocacy training is a must . 5. Connect with Your Funding Partners If your organization is facing funding cuts or uncertainty, now is the time to talk to your funders . Transparency is key—don’t wait until you’re in crisis mode to reach out. Let them know what’s happening and ask for their support in filling funding gaps. What you should do: Communicate early and honestly  – If you’re at risk of losing government funding, tell your funders now. Encourage foundations to step up  – This is  the rainy day. Foundations often have reserve funds—remind them that nonprofits need help now more than ever. Make the case for flexible funding  – Ask funders to loosen restrictions and provide general operating support to help sustain core services. Strong relationships with funders can make all the difference in times of uncertainty. Reach out, share your needs, and make the ask. Final Thought These steps aren’t about doom and gloom—they’re about strengthening your nonprofit’s voice and resilience . Whether it’s staying informed, advocating boldly, preparing for challenges, fostering key relationships, or securing funding, taking action today puts you in a stronger position for whatever comes next. Need help navigating this? Snyder Strategies  is here to support nonprofits in advocacy, messaging, and planning. Let’s make sure your organization is ready for anything. Want more smart, actionable advocacy insights like this?  Join my email list for strategies that help your nonprofit build power, influence policy, and actually get things done. No fluff—just tools, tips, and a little tough love.  👉 Sign up here  to stay in the loop.